Artur Markarian

Launched an integration gig-work product together with market leader hh.ru (analogue of Indeed Flex), 1M+ MAU.

• Calculated unit economics; aligned shared goals, product strategy and roadmap with C-level on both sides.
• Sped up the funnel by 21% and raised top-of-funnel conversion by 15%.
• Launched a promising new product line (validated via TAM–SAM–SOM) in 3 months; closed 3 paying customers with 4 more in the pipeline.
• Took part in the final stage of the hh.ru investment deal in My Shift.

Grew the portfolio from 1 to 6 products (4 SaaS, 2 IoT). 22K DAU, 25 countries, 245M images per year — #1 in the country and #2 worldwide.

• +82% MRR (up to 35% per customer) via 3 new USP features. MAU up 50%, NPS from 30 to 50.
• SM Pulse: launched and scaled an AI agent to 1,000+ users — 12% of revenue at once and 18% of the client’s MRR.
• AI quality control: a finished-goods inspection system — every 20th chocolate bar in the country is tested on it.
• Modular, cross-client development cut time-to-market by 70%.

Transformed sales and operations by modernizing the IT portfolio. First in FMCG to bring shelf image recognition into industrial use.

• Launched SFA, BI analytics and AI image recognition (first in FMCG in the country).
• Impact: −7% payroll costs, ×2.5 faster executive decisions via DWH/BI, +4% revenue.
• Speaker at GlobalCIO and SysTech; nominee for “Project of the Year 2019”.
• Scaled deployed IT solutions to Ukraine and Belarus. Grew from a sales career (2012–2019).