Head of Product

Artur Markarian

From idea to multiplied revenue

10 years in product management — from IT startups to large corporations. I help rebuild the product portfolio, launch a new product and move the key growth metrics.

Artur Markarian
10 years in product development
1M MAU in one product
25 countries worldwide
2019 project of the year

Companies & partners

hh.ru
HR Tech
IDS Borjomi
FMCG
SmartMerch
IT B2B
Моя смена
IT B2C
About

Head of product, 10 years in Product management with practical leadership skills (3 to 5 subordinates). Key achievement: managed 3 products, influenced to a biggest segment of the country population:

  • Every 20th chocolate bar produced in country is safety-tested using my product
  • A platform developed with an HR tech leader
  • The first in country launched an image recognition in the FMCG sector
Experience

Products & results

My shifts LLC

Head of Product

2025 — present Domestic

The country’s first integration gig-work product for finding shift work, built with an HR-tech market leader.

  • Calculated unit economics; aligned shared goals, product strategy and roadmap with C-level on both sides.
  • Sped up the funnel by 21% and raised top-of-funnel conversion by 15%.
  • Launched a new product line in 3 months and closed 3 paying customers
  • Coordinated the team’s preparation and took part in the final stage of the investment deal.
Product strategyUnit-economicsMarketplaceC-level alignment

SmartMerch LLC

Head of Product

2021 — 2025 International markets

Expanded the product line from 1 to 6 products, which drove 22K DAU across 25 countries and 245M images per year — #1 domestically and #2 worldwide.

  • +62% MRR (up to 26% per customer) via 3 new USP features. MAU up 28%, NPS from 30 to 50.
  • SM Pulse: launched and scaled an AI agent to 1,000+ users, which brought 12% of revenue at once and 18% of the client’s MRR.
  • Launched SM Factory: AI quality control for finished goods. Today every 20th chocolate bar in the country is tested on it.
  • Introduced a modular, cross-platform approach to product design: cut time-to-market by 70%.
SaaSIoTAI/MLComputer VisionP&LScale

IDS Borjomi LLC

Product Owner / IT Business Partner

2016 — 2021 International markets

Delivered the digital transformation of the commercial department. First in FMCG to bring image recognition into industrial use.

  • Launched SFA, BI analytics and AI image recognition (the first project in the FMCG niche domestically).
  • Impact: −7% payroll costs, ×2.5 faster executive decisions via DWH/BI, +4% revenue.
  • Speaker at GlobalCIO and SysTech; nominee for “Project of the Year 2019”.
  • Scaled deployed IT solutions to Ukraine and Belarus.
FMCGDigital transformationBI/DWHImage Recognition
Testimonials

What colleagues say

A model hands-on product leader: he was on the factory floor in person, wrote the specs and dug into the development details. He always keeps the focus on business results. For me, the main one is the successful scaling of our product portfolio to 4 clients across 20 countries.
Maxim Arkhipenkov Maxim Arkhipenkov CEO · SmartMerch
A clear product vision from his very first month. The foundation he built proved so solid that the solutions he delivered still benefit the business even 6 years after he left — and Accenture even turned NRM (AI forecasting of promo campaigns) into part of its own product portfolio.
Nikita Burtnyi Nikita Burtnyi CIO · Mixit
Product thinking that goes beyond the basic scenarios: he cares about a measurable impact, not just a successful software rollout. He frames tasks clearly, finds compromises and drives a project from idea to manifold scale. I’d single out his focus on results and exceptional integrity.
Aleksandr Shvydchenko Aleksandr Shvydchenko CEO · iSellMore
An example of mature product leadership. As a C-level leader he joins our camps pro bono, helped place 10+ people, runs mock interviews, shares his experience and mentors junior specialists. He switches easily between strategy and hands-on tasks.
Anton Shipunov Anton Shipunov Founder of the Career Track · ProductCamp
Skills

Skills & tools

Product & strategy

Product strategyP&LJTBDRoad mappingChange managementStrategic & risk planningProduct launch

Soft skills

Stakeholder managementCross-functional leadershipCustomer DevelopmentStrategic thinkingCritical thinking

Tools & analytics

JiraFigmaMiroPower BIMetabaseGoogle AnalyticsChatGPTClaudeCohort & funnel analysis
Portfolio

My products

SaaS & On-Premise

Mobile apps

SFA

Field force automation system

  • GPS check-in, surveys
  • Automatic KPI calculation (SoS, planogram…)
  • Fixing issues during the visit

Image recognition

Shelf image recognition

  • Stitching and category-coverage check
  • Offline mode when there is no internet
  • 98+% accuracy, fraud detection

HH integration

New business line and “Gig work” section

  • A symbiosis of two HR-tech market leaders
  • Shift booking by HH users
  • All sensitive flows handled in My Shift (legal)

Pulse

An employee’s personal AI assistant

  • Understands a request in any form
  • Converts to SQL and queries the database
  • Automatic calculation of metrics and KPIs
Associations

Memberships

Professional communities

2026

Expinet

Member of the association, expert

2025

ProductCamp

Community member, expert

2018

GlobalCIO

Member of the national association of IT directors

Jury & mentorship

2026

International hackathons award

Member of the expert jury council

2025

GetMentor

Mentor for product managers

Certificates

Certificates & diplomas

Contact

Let’s discuss your project?

Product challenges, consulting and mentorship

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